The Spaghetti at the Wall Technique is all about doing things fast. Imagine you have a plate full of spaghetti, sauce, meatballs. You throw it at the wall. The plate falls, but some food may remain. Most of this food will eventually peel itself off the wall, but generally some will remain. Maybe it’s just the sauce… maybe some pasta will stick… if the meat balls are made ultra sticky, perhaps you’ll find a meaty morsel clinging for dear life on the wall. But BOOM the spaghetti was thrown! It’s a mess but it’s just a “messaphor”. This principle can be applied to quickly generating memorable, impactful experiences.
These videos are an example of the Spaghetti at the Wall approach. I was at my mum’s house, whilst we were moving her in to a new place. Around me were piles of boxes that I had to unpack, things I had to fix and set up, there was absolute chaos going on around me. But this video needed to be filmed. I had a list of bullet points. I jumped on a zoom, hit record, had no idea what the sound would come out like, didn’t have much idea how long it would go on. But it is now in existence, I photoshopped my face on to a plate of spaghetti and that’s a beautiful thing.