How to promote your performances / experiences / art cars – Step by Step

by Jessica Sharples

Here are step by step instructions to promote your performances / experiences or artcar,  and setup social media / mailchimp accounts to do so – if you don’t already have these.

1. FACEBOOK:
   Create a Facebook PAGE if you don’t already have one.  You will do everything through your Page like create your Community Facebook Group & Online Burn Event.
   1. Choose Community or Public Figure 
   2. Page Name = Collective Name + Online Burn (i.e. Co-Reality Collective at the Online Burn)
   3. Category = Community
   4. Add a profile picture = Upload a 1:1 square graphic logo, preferably the same logo that will be on the SparleVerse playa map. 
   5. Add a cover image = Have fun and show the people on your team. Did this experience in the physical world? Add a cover photo that shows what your experience will look like. Never produced this experience in the physical world? Add a Zoom screenshot of your team members all dressed in the theme of your experience/ general theme (fancy dress, etc) and make sure to SMILE!
   6. About
      1. Create Page username = Collective Name + bm (i.e. @coreality.bm)
      2. Enter email = we recommend making a gmail account for your experience so all of your emails live in one place (i.e. coreality.bm@gmail.com)
      3. Enter website = optional 
      4. Edit About = Give a brief description of your collective’s values and add that you will be an official host at SparkleVerse for the 2020 Online Burn.
      5. Our Story = Add a fun silly photo of your team. Write a longer description of your team’s history. How did you all meet? What have you created together before? Restate your values and the general kind of experiences you will be gifting to the 2020 Online Burn.
      6. Team Members = Add everyone who is on your planning team. This is VITAL to sustainability. This will allow all team members to add to the page & event.
      7. Add Button = Choose ‘Contact you.’ Then choose ‘Send Message’ or ‘Send Email.’ 
   7. Community = Optional but highly recommended. Create a private Collective Community Group. This is to build your community and post fun/ random videos, photos, blogs etc. to build rapport and trust with your community.
   8. Event
      1. Event Name = Sparkle with + Collective Name + Virtual Burning Man (i.e. Sparkle with Co-Reality at the 2020 Online Burning Man)
      2. Location = Choose where most of your members are located, this will be helpful for setting the correct time zones when you add your event hours.
      3. Description = Captivating text (i.e. Come party with Co-Reality Collective  at the 2020 Online Burn! We are proud to announce that we have officially been chosen by SparkleVerse, one of the Multiverses of the Online Burn, to host our very own space on the digital playa) Dates of the Burn, sneak peek of program offerings, link to tickets, and call to action (i.e. Get your ticket today!)
      4. Category = Party
      5. Start and End = Dates of the Online Burn (Aug 30th – Sept 6th)
      6. Co-hosts = Add all the Team Members from the Page as co-hosts.
      7. Admission = Skip
      8. Options
         1. Choose Anyone Can Post
         2. Choose Posts must be approved by a host or co-host
         3. Guest List = Choose Display Guest List
      9. Click Publish → Voila! Your event is created!
   9. Invite friends to like your Page
      1. Click See All Friends
      2. Select All
      3. Send Invites
      4. Have ALL of your team members do this!
2. INSTAGRAM: 
   Create An Instagram Page for your group / collective – if you don’t already have one
   1. Add Account
   2. Create New Account
   3. Create Username = Same name as your Facebook Page (i.e @coreality.bm)
   4. Sign-in using Email = use your BM gmail account & password
   5. Add Profile Photo = same logo as Facebook Page, this creates brand consistency so people will recognize you.
   6. Follow Accounts You Know = follow everyone who your personal IG is already following
   7. Create your first post 
      1. The photo be your Facebook page profile photo or cover photo
      2. Caption = Announce you’ve been chosen to co-create the 2020 Online Burn on the SparkleVerse digital playa.
      3. Create #s you will use on all your posts
         1. Make a note in your phone with all the #s to copy and paste on future posts.
         2. Write 28 #s to create visibility (#burningman #onlineburn #sparkleverse #thisisreal #onlineevent #online #onlineparty #zoom #party #virtualparty #universe #dance #aerial #collective #artists #love #creators #lockdown #quarantine #connection #intimate #fun #crazy #sparkleverse #bm #cabaret #dj #multiverse)
         3. Post list of #s as a comment on the post. This will bring your post higher on people’s newsfeed because there is more ‘activity’ on it.
      4. Have all of your team/ camp members like and comment on all posts. Even if that comment is just a couple emojis, this will bring you up more in people’s newsfeeds.
   8. Post regularly and at peak hours (10am PT and after 5pm PT)
3. Email & MailChimp:
   Create a MailChimp group/collective if you don’t already have one
   1. Sign up for free at https://mailchimp.com/
      1. Create account using designated email (coreality.bm@gmail.com)
   2. Have all team members import their personal email lists. This is easiest by exporting a CSV from their own gmail accounts and adding it to your Audience.
      1. Select Audience → Audience Dashboard
      2. Manage Audience
      3. Import Contacts
   3. Create your email template
      1. Select Campaigns → All Campaigns
      2. Create Campaign
      3. Email
      4. Campaign Name = 2020 Online Burn
      5. Edit Recipients = All subscribed contacts, edit recipients, Personalize the “To” field, Merge tab, *[FNAME]* this will avoid the emails from going into spam folders.
      6. Add Subject and Preview Text, follow MailChimp recommendations.
      7. Content → Design Email
         1. Basic, 1 Column
         2. Add logo 
         3. Add text announcing 2020 Online Burn
         4. Add event graphic
         5. Add Button called “Get Tickets!” that links to ticket page
         6. Add Social Follow and link your Facebook page & Instagram Page
      8. Send that email!
   4. Send emails at least once a week with updates. We recommend sending 3 emails during the week before the Burn.